Every Onelink counts its visitors, broken down five ways, day by day. Open a Onelink and choose Usage Statistics to see them, for any period, as totals and a chart. Each view can be downloaded as a CSV file, which any spreadsheet opens.
Device Stats
Which devices open your links.
- All plans
- ✓ Yes
iPhone, iPad, Android, Huawei, Windows, Mac and others. “iOS*” is iPhone and iPad added together, for convenience.
Redirect Stats
Which of your links visitors were sent to: iPhone, Android, fallback and so on.
- Free
- No
- Professional · Team · Team Plus · Enterprise
- ✓ Yes
- Non-Profit
- No
Visitors the Onelink had no destination for are counted as “No redirect”: they saw a Onelink.to page instead.
Country Stats
Which countries the clicks come from.
- Free
- No
- Professional · Team · Team Plus · Enterprise
- ✓ Yes
- Non-Profit
- No
Clicks whose country can’t be determined are counted as “Unknown”.
Referrer Stats
Which website domains the clicks come from.
- Free
- No
- Professional · Team · Team Plus · Enterprise
- ✓ Yes
- Non-Profit
- No
Such as instagram.com, a partner’s site or your own website.
UTM Campaigns
Clicks split by UTM source, medium and campaign.
- Free · Professional
- No
- Team · Team Plus · Enterprise
- ✓ Yes
- Non-Profit
- No
UTM tags are labels at the end of a link that say where it was shared, such as
?utm_source=instagram&utm_medium=social&utm_campaign=autumn. They don’t change where the link goes. The names are always these five: utm_source, utm_medium, utm_campaign, utm_term and utm_content.Under UTM Tracking, switch between Source, Medium, Campaign, Term and Content to see the clicks split by each.
Click a value to filter by it. Click “autumn” under Campaign, then switch to Source, and you see where the autumn clicks came from.
The UTM campaign tool builds a tagged link and its QR code there and then: open a Onelink and choose Create UTM campaign, then copy the link or download the code. The tool keeps no list of your campaigns, so note your tags where you plan the campaign. See the step-by-step guide in Track a campaign.
Daily Stats
How far back daily statistics go.
- Free
- 90 days
- Professional · Team · Team Plus · Enterprise · Non-Profit
- 2 years