Parameter forwarding

Parameter Forwarding

Pass the extra information at the end of a link, such as UTM tags, on to where it sends visitors.

Free · Professional
No
Team · Team Plus · Enterprise
✓ Yes
Non-Profit
No
A visitor who opens onelink.to/autumn?utm_source=email&ref=123 arrives at the store or website with utm_source=email&ref=123 added to its address.
That lets the page at the other end see where the visitor came from — your website analytics on the fallback page, or the campaign tracking a store supports. Turn it on per Onelink, under Other settings in the editor.
Onelink.to reads UTM tags for its own statistics whether or not forwarding is on — see UTM campaigns.

Compare plans →