Instead of using direct download links to Google Play, use a smart app download link that with a single link handles multiple app stores, such as Google Play and Apple App Store.
Onelink.to is a service that lets you create a single smart link and QR code. All your users can download your app from App Store and Google Play, using the same link or QR code. Onelink.to will automatically send the user to the correct app store depending on what device is being used.